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Demand
Generation
View allAs customers increasingly take control of the buying process, traditional marketing tactics are becoming less effective. It’s essential to develop innovative strategies that extend your market reach. These three actionable steps will help you create meaningful connections with potential customers rather than simply sharing information, ultimately leading to better results for your business.
Demand Generation
Marella Gimenez
•
July 11, 2024
Lead Generation vs. Demand Generation: Understanding the Differences and Benefits
Today’s fast-paced marketing world will have you encountering two key strategies: lead generation and demand generation.
Demand Generation
When it comes to marketing your business, one term that frequently surfaces is "demand generation." While it sounds straightforward, the concept itself is often misconstrued or confused with related strategies like lead generation or brand awareness. However, demand generation is a pivotal component in any successful marketing strategy, particularly in today's competitive landscape where capturing and retaining customers is important.
Demand Generation
Marketing
View allVarious business industries have been practising the art of storytelling for years, breathing life into brands and driving business growth.
Marketing
Inbound-led outbound isn’t just a buzzword—it’s a more innovative way to connect with prospects in B2B marketing. By using inbound data to inform and personalise your outbound efforts, you create a seamless journey that feels less like a cold call and more like a conversation that matters. Keep learning, adapting, and refining your approach to stay ahead.
Marketing
In marketing, the audience is everything. Businesses analyse their data and target market with each new product campaign. This is especially true for the ever-evolving B2B software landscape, where success hinges on product innovation and strategic market positioning.
Marketing
AI
View allMarella Gimenez
•
April 30, 2024
What is All Bound?: Understanding the Strategy Behind Comprehensive Sales Approaches
Sales strategies are constantly evolving to keep up with the shifting needs of markets and customers. One such approach gaining traction in recent years is the concept of "all-bound sales." This comprehensive strategy integrates both inbound and outbound sales methodologies to create a holistic approach aimed at maximising revenue and fostering long-term customer relationships. Let's examine all-bound sales in more detail, including what it entails, why it works, and how companies may use it.
AI
Insights
View allVianca Gamboa
•
December 16, 2024
To gate or un-gate: Strategies on how to make your B2B brand binge-able
The goal is to make your content binge-worthy: give your audience a taste of the value your brand offers and invite them to dive deeper when they’re ready. With the right mix of un-gated content, irresistible knowledge offers, and smart gating, your B2B brand can stand out in today’s competitive landscape.
Insights
When you publicly share stuff off the internet, it becomes a thing of the internet–quickly put out there for the world to feast on. But the more photos, videos, and even meme content you bombard personal DMs, emails, or text messages, the more it fills this convoluted compartment of cyberspace called “The Dark Social.” No worries. It’s not as jarring as the Deep Web or any dark rabbit hole you’ve fallen into in the early days of the web, but it can work as a marketing tool and a B2B software solution on your behalf. It’s personal, it’s human-to-human, it’s organic.
Insights
Case Study
View allMarella Gimenez
•
September 5, 2024
From Blocked to Booked: Levanta’s Journey with OrbitalX to 8x More Meetings
Learn how Levanta overcame outreach challenges with OrbitalX to achieve an 8x increase in booked meetings and drive sustainable growth
Case Study
Videos
View allStuart Dale
•
Playlist
•
9
Videos
Early Stage Critical Moments Podcast
OrbitalX
•
Playlist
•
3
Videos
Strategies on how to make your B2B Brand Bingeable
OrbitalX
•
Playlist
•
6
Videos
Founder diaries: OrbitalX in the Philippines!
OrbitalX
•
November 23, 2024
The Power of Clear Messaging for Unlocking Target Accounts
OrbitalX
•
November 12, 2024
Why Your GTM Team is Costing More Than It Should
OrbitalX
•
September 4, 2024
What is Inbound Led Outbound?
OrbitalX
•
July 16, 2024
What is Demand Generation?
Webinars
View allNo items found.
Livestreams and Webinars
View allStuart Dale
•
September 19, 2024
To gate or un-gate: Strategies on how to make your B2B brand binge-able
Keep up with To gate or un-gate: Strategies on how to make your B2B brand binge-able
Livestreams
Keep up with How to Unlock Your Full Target Market with Effective Demand Generation
Livestreams