How Bold Commerce Maximised Growth in Their Most Critical Channels
Bold Commerce partnered with OrbitalX to maximize growth in their key marketing channels by leveraging OrbitalX’s expertise and collaborative approach. This partnership delivered immediate improvements, a data-driven demand generation strategy, and strategic clarity that enhanced Bold’s overall go-to-market efforts.
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OUR MODEL
Bold Commerce is a global e-commerce technology company with two core divisions: the Shopify Apps Division, helping merchants maximise sales as one of the original Shopify app developers, and the Checkout Division, delivering modernised checkout solutions for merchants outside Shopify.
With a mission to help merchants grow, Bold operates in competitive, fast-moving markets where execution in the right channels determines revenue impact.
THE NEED
When a key marketing team member went on maternity leave, CEO Peter Karpas stepped in to reassess Bold’s marketing priorities. Through a structured internal review, the leadership team identified a small number of high-impact channels with the greatest potential to drive growth.
The challenge was clear: Bold lacked deep, specialised expertise in these channels, couldn’t justify full-time hires for fractional needs, and wanted a partner who could bring insights from working across multiple clients. The goal was to find more than a vendor; they needed a partner who would act as an extension of the team and maximise performance from day one.
THE SOLUTION
Bold chose OrbitalX for their expertise-first approach and ability to quickly understand Bold’s ICP, goals, and channel priorities. From the outset, OrbitalX embedded with the Shopify division, applying a hypothesis-driven testing model to identify the activities with the highest ROI. Their recommendations were informed by structured analysis, deep domain knowledge, and lessons learned across other high-performing clients.
The relationship worked because both sides committed to full collaboration. Bold’s team enabled quick decisions, removed roadblocks, and trusted OrbitalX’s expertise, creating the conditions for meaningful progress.
THE WIN
The partnership delivered immediate uplift in key marketing channels, built a structured, data-led approach to demand generation, and provided strategic clarity that shaped Bold’s wider go-to-market efforts. OrbitalX not only improved execution, but they also helped Bold focus on what matters most.
- Expertise that delivers
“They bring mastery in their channels and a testing mindset that accelerates results.” - True team integration
“They operate as part of your team, not as an external vendor — and that makes all the difference.” - Strategic clarity
“They help you focus on what matters most and bring the discipline to make it happen.”
