OrbitalX Resources

B2B marketing and demand generation has changed at a rate that most people can’t believe or keep up with. After analyzing 100’s of B2B software demand generation campaigns, we have simplified it to provide insights across a Four-Step process to drive efficient and scalable results.

Trust is often overlooked in the B2B world, yet it’s a key driver of long-term success. While consumer brands have long prioritised trust, B2B focuses more on metrics like leads and conversions, rarely addressing trust as a core element. However, these metrics ultimately reflect trust.

Our co-founder, Stuart Dale, breaks down winning GTM strategies and insights you can apply today.

One key advantage of demand generation is its structured, step-by-step approach to guiding potential buyers through their journey. Yet many of us struggle to pinpoint the right content and strategies to focus on. With the challenge of standing out feeling overwhelming, is there a clear, effective, and holistic framework that works for every campaign, driving consistent momentum?

What if you could uncover the ultimate measure of success for your B2B strategy? One metric that tracks results and transforms how you achieve them?

As technology progresses, the potential for MBTI-based content personalisation is set to increase. AI and machine learning will enable businesses to analyse customer data in real time and tailor content to individual personality traits. This advanced and precise level of personalisation could redefine brand engagement, creating more meaningful and impactful connections. By understanding and addressing the diverse personalities of their customers, businesses can craft content that not only captures attention but also builds loyalty and drives long-term success.

Your ultimate guide to proven demand generation tactics for the modern B2B landscape — straight from co-founder, James Ford.

Learn proven strategies to keep your pipeline healthy without extra costs.

See how our demand gen framework performs across channels to help you capture 100% of your market.

Catch up on OrbitalX webinars and livestreams with expert-led sessions on demand generation, strategy, and growth.